Sony has launched ‘More Colors More Style’ campaign featuring it’s brand ambassador Kareena Kapoor. The campaign helps company to double it VAIO sales in India by selling 5 lakhs laptop unit in FY11.Thrilled about the new campaign Kareena Kapoor said “ I am very glad to be associated yet again with Sony VAIO for the ‘More Colors More Style’ campaign,
VAIO is different its Vibrant and ultra stylish and makes a perfect life style statement, This message is reinforced in the new brand campaign. The essence of this campaign is ‘Uniqueness’, so there is VAIO to speak every style and every mood”.Sony has very favourable record of Kareena Kapoor led VAIO campaign. VAIO sales double during the VAIO X ‘Zero Size’ campaign and VAIO E ‘GO Vivid’ campaign which were launched in NOV-DEC 2009 and JULY-AUG 2010 respectively.
VAIO S,C,E and Y series are the tailor-made to suit the diverse lifestyle of customers, so there is a laptop for everyone a business executive, style conscious youth, student or even a PC beginners.Announcing the launch Masaru Tamagawa, Managing Director, Sony India, said that “VAIO contributes 20 of sale of Sony India thats why it is a very important part of our business. This year our objective is that we offer VAIO to meet the requirement of each and every customer.
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